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February 23, 2007
Watch Mika Salmi at Viacom
What happens when a big media company (Viacom) buys a small internet media company (AtomShockwave)? Usually the small entrepreneural culture is killed, the best people driven off by corporate red tape and the spirit dies. Not so this time. Viacom actually had some balls and hired Mika Salmi to run their ENTIRE MTV DIGITAL with over 1,200 people world wide. And it looks like they are actually letting him make some changes that are vintage Mika. This week he opened up the Viacom web sites in a web 2.0 access type deal: Sharing the Wealth at MTV - New York Times. That deal would have NEVER GOTTEN done without Mika. And it will work. What big media needs to do is buy little media and put the smart little media people in charge. Like Mika. Then watch out!
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Posted by Martin at February 23, 2007 9:11 PM
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