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November 28, 2005
A funny patent plaque business
I get lots of junk mail. Most of it I throw out. Got a postcard from www.patentawards.com that I thought was a good use of direct marketing. They are basically a firm that tolls the patent databases and sends post-cards to the recent patent awardees and tries to sell you a vanity plaque for your wall. I get called like this for reprints of news articles as well. They caught my patent on: Distributed production system for digitally encoding information - US Patent 6873877 and sent me a card. I won't buy the plaque, but the offer was incredibly timely and personal. A good use of direct marketing that stuck out over the clutter. I wish more e-mail marketing was like that.
Posted by Martin at November 28, 2005 9:18 PM
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