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March 31, 2005

thinking about making $$ on blogs

I have been thinking about how bloggers make money lately. Thanks Eric for the pointer to Matt Haughey's A Whole Features: Blogging for Dollars. The story of PVRBlog is pretty impressive. Matt has a good guide for how to make your site more relevant and more targetable by Google Adsense. I have been surprised by my own results with Adsense. I am not going to Vegas on it, but I am paying the hosting fees many times over.

The real issue I have with the current generation of mass market ad networks though is the cost to run them. The publisher gets the VERY short end of the ad dollar. Google pays about 35% of each ad dollar they take in on Adwords to their publishers in Adsense. Last year they pocketed over $650M on the backs of publishers. Is that fair? Doe sit cost $650M to run the network? Today they are the only game in town (that works and has scale). But how long will the masses (you and me) live on the crumbs? sounds like an idea for a company to me.

Posted by Martin at March 31, 2005 10:15 PM

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