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March 25, 2005
Just did the IAT test
Just did the Implicit Association Test for the 2004 Election. Basically it tests your implicit associations with Bush or Kerry. The first part they flash pictures of bush then Kerry in random order and you have to press the "i" key for bush and the "e" key for kerry. Simple right? Then they have you do the same for "good" and "bad" words like Agony, crash, love, joy. Easy right? Then they want you to associate those words with Bush or Kerry. Easy if you have a preference right? Then they want you to reverse your associations. That is, if you associate Good with Bush and BAd with Kerry (based on your responses), they want you to reverse those and tag "good" words and Kerry pictures together and "bad" words and Bush together. That is the hard part. It is VERY hard to associate a different feeling when you have a heavy implicit association.
Very revealing.
There are also implicit association tests around Age, Gender, Race which may reveal somethings you don't know about yourself.
Posted by Martin at March 25, 2005 9:46 AM
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