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November 29, 2004
The Bzz....
Ran across BzzAgent recently. Joined just for the fun of it. Basically it is a specialized PR agency that is trying to manufacture word of mouth for it's clients. They are using the Internet and some social networking techniques to do this. There are many companies that try to pay people for their opinions but most of these have come off as sleezy. BzzAgent positions it as you are joining an "insiders network" of early adopters who get stuff early and can spread the word to their friends on a voluntary basis. Hey, if I can get gadgets early, great. I will wait to see what happens. If they just keep sending me stupid survey's to take and giving me "points" to redeme for t-shirts, this is not going to last long.
Word of mouth is the best way to market a product. Approaches like this have the potential to really revolutionize the way WOM is created and managed. That would be a good thing for any innovator or company with a new product.
Posted by Martin at November 29, 2004 1:26 PM
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