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November 17, 2004

Review: The Deviant's Advantage

A couple months ago, my friend George Zachary gave me:

The subtitle is "How fringe Ideas Create Mass Markets". While I generally like these kind of books that give lots of examples how small ideas became mainstream (the core of entrepreneuralism), this one falls short. It re-hashes some scenarios I had already read other places. It has too much of the pithy "think out of the box" talk. Not specific enough. I would give this business book a pass. I rate it 1 of 5. Don't bother.

Posted by Martin at November 17, 2004 1:59 PM

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