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July 22, 2004

Newspapers enter bloging and sell ads

From the old media jumping on a trend file comes this: Poynter Online - E-Media Tidbits. A Spokane Wash newspaper started publishing blogs (lost of reporters sitting around) and is now selling ads on them. Apparently profitably. Now I wonder if this is a testament to the ad sales force that the newspaper already has, or a testament to the relevance of those blogs. I actually don't read the local paper. But they sure sell alot of ads! Do I really want to go read local newspaper written blogs with car ads in them?

Posted by Martin at July 22, 2004 7:20 PM

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