July 22, 2004
Newspapers enter bloging and sell ads
From the old media jumping on a trend file comes this: Poynter Online - E-Media Tidbits. A Spokane Wash newspaper started publishing blogs (lost of reporters sitting around) and is now selling ads on them. Apparently profitably. Now I wonder if this is a testament to the ad sales force that the newspaper already has, or a testament to the relevance of those blogs. I actually don't read the local paper. But they sure sell alot of ads! Do I really want to go read local newspaper written blogs with car ads in them?
Posted by Martin at July 22, 2004 7:20 PM
TrackBack URL for this entry:
Post a comment
Thanks for signing in, . Now you can comment. (sign out)(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)